Drinking tap water has always been a source of concern for Italians due to a series of false myths.
The new Aqua Italia digital campaign “IN AQUA VERITAS” addresses these delicate issues without reservations, with the aim of eliminating prejudices and helping the consumer to solve the small problems that prevent him from consuming tap water without concerns and consequently reducing plastic bottle use.
Aqua Italia will be promoting this campaign with the hashtag #InAquaVeritas and will support various green influencers in the publication of content dedicated to increasing media coverage.
Since its establishment Eurotrol, leading manufacturer and distributor of primary water treatment components, has been associated with Aqua Italia.
Discover more about “IN AQUA VERITAS” by clicking here:
https://www.anima.it/media/comunicati-stampa/al-via-la-campagna-digital-in-aqua-veritas-.kl
SOURCE: Aqua Italia